A job posting is often the first moment of contact with a candidate. Yet many companies make the same mistakes, causing strong profiles to drop out.

A job posting is often the first moment of contact with a candidate. Yet many companies make the same mistakes, causing strong profiles to drop out.

1. Being too vague

Candidates want to know what exactly they will be doing.

2. Too many requirements, too few benefits

A laundry list of expectations deters.

3. No salary indication

Transparency always wins.

4. Too formal or distant language

Companies just score with more humanity.

5. No info on company culture

Candidates want to feel where they are ending up.

6. Texts that are too long

Keep it clear and scannable.

7. No clear call to action

Tell candidates exactly how to apply.

A strong job ad not only attracts more candidates, but also better ones. It is an investment that quickly pays for itself.

Would you like Select HR to optimise your job ads? We will gladly help you in your search for new talent.